Fundamentals of Entrepreneurship

Fundamentals of Entrepreneurship

In this course, you'll explore the core skills that every "Starter" needs to know when they want to begin and run their own business. You'll take on the role as the owner of a band (you decide which kind of band you want!) and in this role, you'll learn and practice your entrepreneurial skills by making decisions for your band. You'll get to explore the life of an entrepreneur - from innovation and branding, to funding things, making money for your business (your band), and ultimately growing the business's market share or selling the business.

Course Chapters

• Innovating the startup – How does a “starter” innovate?
• Branding the startup – How does a “starter” create a brand?
• Funds for the startup – The Band's needs (what and where)
• Startup status check through storytelling – How did it do? And, how did it get there? 
• Building the startup – How does a "starter" build value? (Building beyond service revenue and using the stories for goal setting) 
• Post-startup decision – Now what...should I stay or should I go? 

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